From the perspective of the value chain of the CNC machine tool industry, the value space of the upstream industry is generally more than 15%. Among them, industries with large product differences such as CNC systems and mechanical components have large value differences; the gross profit margin of CNC machine tool products is Concentrated in the range of 15-30%; the main downstream industries are automobile manufacturing, aerospace equipment manufacturing and mold manufacturing, among which the customization of mold manufacturing is the most obvious, and the value space advantage is obvious.

       There is still a large gap between the level of numerical control in my country's machine tool industry and developed countries. The numerical control rate of machine tools in Japan exceeds 90%, that of machine tools in Germany exceeds 75%, and that of machine tools in the United States exceeds 80%. According to the data from the National Bureau of Statistics, the numerical control rate of newly produced metal cutting machine tools in my country in 2020 is only 43%. The "Made in China 2025" strategic program clearly stated: "In 2025, the numerical control rate of key processes in my country will increase from the current 33% to 64%." booming industry.

       Today, China's current machining center technology application is basically in sync with the world, and there is a relatively large gap with the world's first-class level in terms of accuracy and stability. Why is there a big price gap between foreign and domestic brands for the same 850 vertical machining center (800mm in X direction and 500 in Y direction), and why there is also a considerable price difference between domestic brands?

       Divide the typical vertical machining center manufacturers at home and abroad into 7 categories, and take the most conventional manufacturer's standard three-axis 850 vertical machining center as an example (only for the main model, the configuration of each manufacturer will be different), let's talk about it The characteristics of these 7 types of products. Through queuing and comparison, make a correct analysis of the position occupied by domestic machine tools.

       The first echelon --- super players

       In the first echelon, brands such as Swiss Mikron, Swiss Baumetek, Swiss Strager, Swiss Liggett, Swiss Weiliming, German Hammer, German Ogilvy, and German JIRON belong to the super-class players in the field of processing centers. The selling price is greater than 1.5 million.

       It is almost impeccable in terms of appearance, design level and innovation, or processing ability and processing precision. Seiko secret work, excellence, high machining accuracy, low output. Because the price is too expensive and the cost of use is too high, users often buy it only when they have to.

       The brand image of the machining centers in the first echelon is high and high. For ordinary users, they can only be seen from a distance but not played with, just like super sports cars in machine tools. The high cost of procurement and use directly leads to a very low market application rate. Although the price is high, the profit may not be high, and although the quality is good, the management may not be good. Turning around after the bright future may be tears of sadness. Switzerland’s Mikron has been acquired by the Swiss AgieCharmilles Group, and the Swiss Bumot has been acquired by the Swiss Strager... I can’t help but think of the world’s top super sports car Bugatti Veyron. Behind the all-powerful car industry is the tragedy of changing hands 4 times.

       The quality of the machine tool is guaranteed by the quality of the bed material, machining level, parts quality, assembly quality, and production control. The quality of machine tool assembly is always guaranteed by manual work, unlike products such as automobiles and home appliances that can be assembled automatically. The level of assembly technicians varies, and the mass production of machine tools has strict delivery time constraints. Because of this, it is difficult to guarantee a high level of machine tools for mass production, which is why the top ten machine tool manufacturers in the world The reasons for not being able to enter the 1st echelon.

       The 2nd echelon --- master of formation

       In the second echelon, German DMG, German Spinner, German Starmart, Japanese Mori Seiki, Japanese Omaki, Japanese Mazak, Japanese Makino, Japanese Toyota Koki, American MAG, American Hardinge, and Italian Fidi The names of many players such as Asia and Spain Danobat are almost familiar. They are the main machine tools of world-class machinery manufacturers, and the price is set at 800,000 to 1.5 million.

       All these players are in the forefront of the world's machine tool sales list all year round. It is generally produced in small and medium batches, with good control and good quality. It is only used to produce high-margin products. The price is relatively down-to-earth compared to the first echelon.

       Manufacturers in the second echelon have great promotion efforts, high market share, and specialize in solving difficult machining problems, and their famous names almost surpass the first echelon. For machinery processing enterprises with a certain scale, if there are not a few second-tier players sitting in the town, they are ashamed to say that their products are first-class. Most of the machine tools of some enterprises are low-end and low-end, and they will also buy one or two second-echelon machine tools for appearance, specially for receiving orders and visiting customers. This is the same reason why Audi cars can be the first choice for official vehicles even though they are not top luxury cars.

       The 1st and 2nd echelons lead by a large margin in terms of product quality and technological innovation. At present, advanced technologies such as natural or artificial marble bed technology, bed constant temperature technology, linear motor drive, center cooling of ball screw, center of gravity drive, ultra-fast tool change mechanism, high-speed electric spindle, etc., are first applied in the first and second echelons of products.

       The first and second echelons are almost dominated by the Swiss, Germans, and Japanese. Their rigor and the tradition of these three countries’ consistent emphasis on skill training are the foundations for their ability to manufacture excellent machine tools. Within 10 years, the chances of Chinese companies entering the first and second tiers are slim.

       The 3rd echelon --- Attacker

       Sino-Japanese Joint Venture Beidaxiu, Sino-Japanese Joint Venture Little Giant Mazak, American Hardinge, American Haas, Korean Doosan, Korean Hyundai, Korean Samsung, Taiwan Yongjin, Taiwan Dongtai, Taiwan Taichung Seiki, Taiwan Express, Taiwan Brands such as Gaofeng are the main machine tool brands among domestic first-line machinery manufacturers. The selling price is between 450,000 and 800,000.

       Although enterprises that produce first-class products also use the machine tools of the first and second tiers, due to the high procurement costs, the actual large-scale use of machine tools is still mainly the machine tools of the third tier. These machine tools are durable, reliable and stable, and will not lose the chain at critical moments, which is a good helper to ensure product quality and production efficiency.

       Most of the third echelon are domestic joint venture brands or domestic production of foreign and Taiwanese machine tool companies. They play the role of wolves in the ecological environment of machine tools and play a very positive role in promoting the technology, management and marketing level of the domestic machine tool industry. effect.

       The 4th echelon --- actual combat main force

       Beiyi, Taiwan Youjia, Taiwan Liwei, Taiwan Lichi Beijing Electromechanical Institute, Neway, Haitian Xinrui, Qiaoyang, Rifa, Qiaofeng, Daikin, Daqiao and other brands are among the first- and second-tier machinery manufacturers. The main machine tool brand. The price is around 320,000-450,000.

       The number of machine tool market holdings in the 4th echelon is no less than that of the 3rd echelon. Although it is slightly inferior to the 3rd echelon in terms of stability and precision retention, because the price is more approachable, it has also become the main machine model in high-level machining enterprises.

       The companies in this echelon are composed of excellent domestic companies and some mainland factories of Taiwanese companies. A little effort may pose a threat to the third echelon. In particular, several private domestic machine tool companies have a high starting point and rapid progress. Years later, he entered the third echelon.

       Echelon 5 --- Panacea

       Shenyang, Dalian, Baoji, Yunnan, Long March, Hanchuan, Ningjiang, Kaida, Lianqiang (Xinzhe), Taiqun, Qinghai Yiji, Lunan, Hangji, Baojia, Wannan, Jieyongda, Yonghua , Dilam, Datian, Jiatai, Longsheng and other brands of machining centers can be seen in any machining enterprise in any corner. The price is roughly 280,000-350,000. Some brands will also launch some special models that cut corners and materials, which are not recommended.

       The 850 Lijia in this price range has the largest sales volume in the domestic market, and is most accepted by ordinary machinery users. There are as many as one or two hundred brands in the index, and the competition has reached a point of fierceness. Dirty work, tiring work, and work that no one is doing are all done by these machine tools. The working environment is correspondingly harsh, and the superior environment of the constant temperature and humidity environment has nothing to do with them.

       At least half of the manufacturers in this echelon use the method of assembling optical machines to produce vertical plus, the product homogeneity is serious, and the entry threshold is relatively low. If the factories are of comparable size and well-managed, there will be little difference in the quality of different brands. Choosing this echelon of machine tools requires users to have relatively strong application capabilities. They can flexibly choose the most suitable machine tool components and accessories according to their actual needs. Using the right and good machine tools can produce impressive products.

       The 6th echelon --- economical and affordable

       Small brand machines such as Haiten, Best, Yiming, Dasen, Dingya, Haite, Lichuang, Dingtai, and Zhongbo generally use low-end brand CNC systems, with an approximate sales price of 180,000 to 250,000. Some enterprises are in the production mode of assembling optical machines.

       Due to the relatively small scale of the machine tools of the 6th echelon, the standardization of quality management is worse than that of the 5th echelon. At the same time, in order to reduce the cost, some cheap brands will be used in the purchase of parts, which may have a certain impact on the stability. Strict baking machine and factory inspection are a good way to reduce the failure rate of machine tools. For small and medium-sized enterprises that do not require high product accuracy and have tight procurement budgets, the 6th echelon machining center is a good choice.

       The 7th echelon --- the first choice to save money

       The seventh echelon is the machining center assembled by the guerrillas on behalf of the guerrillas. The price is less than 180,000 or they choose Shandong small-brand machine tools.

       The method is that the user purchases the optical machine, numerical control system, screw rod, tool magazine and other components by himself, and then the guerrillas are responsible for assembly on site. The quality level is directly related to the site conditions, the working mood of the guerrillas, and the QC process such as quality control. no. You can know the quality of service without using your brain.

       Machining centers of this level generally use Taiwan's new generation, Baoyuan or domestically produced Kandy and Guangzhou CNC systems. Mitsubishi M70 and FANUC 0I-MATE MD are also common. The brand used for the screw guide rail is not bad, and other components are purchased with the attitude of saving if possible.

       If you have a good personal relationship with the replacement guerrillas, and the replacement technician has a high level, and you know a little about mechanical and electrical maintenance, then congratulations, you have greatly reduced the cost of purchasing and using machine tools. If you don't have any two of these three conditions, then you may pay more to use it than to purchase tier 6 or even tier 5. Shy entrepreneurs use this method to purchase a relatively high proportion of vertical plus, please pay attention to two points when purchasing, one is to do repeated research, in-depth understanding of the quality of machine tool optics, parts and machine tool acceptance methods, and the other is to investigate the representative Pretend to be a guerrilla.

       Summarize

       The 7 echelons of Lijia manufacturers form a rhombus. The upper apex of the rhombus represents the first echelon. The team grows from top to bottom. The connection between the two points on the left and right of the rhombus represents the fifth echelon, which is the most dense echelon of manufacturers. Further down the team begins to shrink, and the bottom point of the diamond represents the 7th echelon.

       The 1st-3rd echelon is all foreign-funded enterprises, the 4th echelon is composed of domestic and Taiwanese enterprises, and the 5th-7th echelon is domestically produced. It is not that there are no products in the 5-7 echelon in foreign countries. The strength of domestic manufacturers in this area prevents them from entering the domestic market. This is something the Chinese should be proud of.

       It is not difficult for the domestic Lijia to break through to the third echelon, and it is very difficult to go up. I hope that all the gentlemen here can work hard to create world-class machine tools.

Source: Junhe Hi-Tech, Ningbo Machine Tool Exhibition, Xianji.com

Note: All the pictures in the article are pictures reproduced from the Internet, and any infringement will be deleted!